I’ve been scouring the net this morning for all new things Apple, since my daughter decided I need to be beside her until she sleeps last night.
Overall, Apple did many things right, as always, but there are some things Apple seems to slip behind expectations.
Basically, there’s almost nothing that was launched yesterday, we haven’t read about in tech blogs months before. This was unheard of before iPhone 4 era. While it does create a prolonged free advertising, it also takes away the shock and awe of an Apple product unveiling, which i already miss.
Apple is now eating its own words by releasing a plastic (rather polycarbonate, but nowadays, if it’s not metal, it’s plastic) iPhone dubbed iPhone 5C. It’s really iPhone 5 in a plastic body. Nokia even poked fun of this. No word yet if Samsung is going to join the fun, but then again iPhone’s and Nokia’s plastuc body is way better than Samsung’s in the feel department.
They also released iPhone 5S, which improves a lot over the already awesome iPhone 5, thanks to the new 64bit capable A7 chip. It’s now twice faster, have dedicated processor for motion sensors, sports a thumbprint scanner, new camera and flash, and running on updated 64bit iOS7.
While the updates are impressive, those I focused on was the fingerprint scanner, the flash and the iOS7.
Fingerprint scanner is not new on mobile phones. Even Motorola Razr had this couple of years back. But it did not catch on. Maybe because it sucked, or maybe be its because it was not the trendsetter who used it (currently its Apple, Nokia, Samsung and HTC). I’m wondering how this is different from the other offerings we had back in the days. One thing that’s clearly different is the data and processing of the fingerprint scanning is done on hardware level. This makes the device safer and faster.
The flash and camera is interesting, and shows that Apple can still come out with something new and original, and not just an update (and improved) version of an existing tech. It now sports 2 different LEDs (warm and white) that will adjust itself depending on the surrounding. Add that to the larger sensor and f2.2 lens, Apple is planning to take on the larger ans more capable Nokia offerings.
Before discussing iOS7, the separate M7 processor is worth mentioning. It’s a processor dedicated to handle iPhone’s array of sensors 24/7, similar to Moto X’s separate processor for speech. This will be helpful for fitness apps, but some genius can tap into this for other creative ways.
iOS7 is a breath of minty fresh air after looking at the same thing for more than half a decade. The rainbow of colors, the updated designs, and new (at least to Apple and iPhone) functions such as the control center is much welcomed. Paired with the new A7 processor, this makes the iPhone 7 a whole new phone, housed in a mildly updated body.